The enthusiasm of the webinar participants was very high, as seen from the many questions that appeared in the question and answer session. In addition to the content strategy, it also explains how to maximize online sales with advertising strategies. The webinar explains how to start a business, to the importance of a digital content strategy according to the chosen social media platform, starting from Instagram, Facebook, Tik Tok, Twitter or Youtube. And the advantage of having a big market or a large market to attract as many digital consumers as possible. The opportunity to do business online through social media is very large, considering that social media is a free platform that can be used to gain profits by doing business. – Don’t focus on selling and making profits, but focus on providing solutions to buyers’ problems,” said Utami Fitriyani, who was one of the speakers at the webminar. For example: the target is teenagers, they can start creating content on Tiktok. “Before starting an online business, first determine the right social media platform according to the intended target customer. Taking the theme of Social Media Literacy as a Beginner’s Business Tool, Utami Fitriyani, one of the presenters, said that the purpose of this event was to share direct experiences from digital marketing actors as a provision for SMK students from the Department of Business and Online Marketing to further explore and know the intricacies of social media business and getting to know online business is not only from the theory taught in school. The seminar was held online through a webinar with students from SMK Bhakti Insani Bogor and SMK Pelita Ciampea Bogor.
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